Do you have a steady rhythm to your swing?
Or do you have an uneven rhythm? That’s why we can’t just match swing speed to flex.
The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years. Rhino Revolution is tackling the poaching crisis on three fronts: supporting anti-poaching ... See more
With a #7 Iron the right shaft can add up to 15 yards of carry distance.
Swinging faster is just one of the factors in hitting a golf ball further.
A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.
A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.
Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.
Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?
We have some simple questions about your wedges.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.
The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.
From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?
Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.
The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-shot routine and aim.
Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their putting stroke.
You can have a better relationship with your putter.
Is your putter your magic wand? Is it set up to allow you to square the face down the target line?
At the moment of impact, the putter needs to lift the ball out of the small depression it will be in, on the green. Your putter needs to match your stroke.
When you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.

The big equipment ideas in 2017: Soft compression

For a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.
As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rules to restrict the maximum spring off the face (CoR) and the maximium clubhead forgiveness (MOI) to ... See more
A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even more spin and control.
That does rather divert us from the real issue with grooves. They wear.
In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 years.
The better manufacturers have now mastered creating cores that have a high energy transfer (for fast ball speed) from a low compression (for great feel).
If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about new releases of golf balls having lower compression to create a softer feel. Let’s start with the ... See more
You might not be trying to win a Major, but are you taking advantage of the improvements in golf ball technology?
Even if golf is a social adventure with a group of friends, with the final score mattering less than the enjoyment together, there’s a reason to get fitted for the best tee shot result.
You’d be amazed at how often we can deliver improvement without changing your driver.
Last week we reproduced some research into tee shot distances with the driver. It highlighted that we’re certainly playing a different game to the Tour Professionals.
Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that showed us the average distances regular golfers hit their driver.
In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.04 in smash factor
(ball speed / clubhead speed) would add nearly 10 metres to your tee shot ...
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For the average swing speed golfer, just improving their smash factor (that’s a measure of how close to the sweet spot they strike the ball) by 0.04 will add nearly 10 metres to their tee shot.
A British health company completed extensive research on new year resolution and health and fitness, and found that of the population
This club transformed golf for all golfers, not just the inexperienced. But, although it was originally designed for the less experienced, it’s the better players who’ve taken most advantage of this ... See more
There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rarely get fitted.
One of the great things about golf is that, while there are fundamentals, there are many ways to get the ball down the fairway, or onto the green.
There are so many aspects of “fitting” that make a difference to the ease with which you can hit better golf shots. Club weight and swing weight are two that are often overlooked by golfers. Both ... See more
There is no doubt that feel matters to all golfers.
It’s true that very good and experienced golfers might be able to detect the smallest changes to swing weight, but that shouldn’t interfere ...
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In the search for improved ball striking consistency for you, we know we need to match the club weight and swing weight to your swing.
When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration that allows you primarily to reach your highest level of good shot consistency.
When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the number on your iron deliberately.
There’s a point in your bag where your consistency of ball striking and accuracy start to break down or disappear entirely.
So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers know we love to buy extra distance.
Up to what distance are you comfortable with your ball striking skills and where does either or both of your ball striking and accuracy start to break down? How could you extend that distance?
Technology continues to make it easier to hit the golf ball faster, higher, further and more consistently.
They’re all big wins that help you enjoy the feeling of a good shot more frequently.
Every single golfer can setup correctly whether they’re a Tour Professional or inexperienced, social golfer. But how many of you do? And how many of you think you do, but don’t?
The impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plane when you’re either too hunched or too upright.
Your angle of attack on the ball will significantly influence the loft required to create the best launch angle.
The right clubhead design with the best compromise of forgiveness and control and hitting zone placement.
We need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.
Although each of these Drivers has the same head size and the same loft (and the same shaft flex), each Driver, when placed on the robot tester, will launch the ball with different launch angles and ... See more
I know the experts worry about the Professionals overpowering golf courses, but most of us are in no danger of doing that. While most golfers are landing tee shots out in the 220-yard mark, the top ... See more
All over the web now we see adverts promising you a ‘secret move’ (if you give them your e-mail address) that will add 15 yards to your tee shots.
High MOI Putters resist twisting. That’s especially important when you strike the ball towards the heel or toe. And most golfers, as soon as a putt is longer than 20 feet are inclined to become quite ... See more
Improve your ability to consistently find the sweet spot on your Putter or use a high MOI Putter to improve both your control of distance and accuracy. Making sure your Putter is fit to allow you to ... See more
If you’re more of a regular golfer than a touring Professional then a high MOI Putter will improve both your control of distance and accuracy. So will making sure your Putter is fit to allow you to ... See more
Too many golfers treat the Putter like it’s a magic wand. They magically found one that ‘fit’ them. Sometimes, by magic, it works and sometimes it doesn’t.
These two Wedges have the same bounce angle, but the one on the right raises the leading edge more, and offers more bounce, because the sole width extends the lower sole position.
When we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zone while they’re carrying 7 clubs to cover the next 100 yards.
In any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to the green on 9 – 12 of the 18 holes.
If you and a few friends want to find an alternative to a gym session, or need an excuse to spend an hour at the golf facility, then ‘Par 18’ is great fun and a great way to practice.
Our mission is to help more golfers have more fun beyond the 1st tee. We know that it isn’t all about the scorecard or handicap. We know golf’s a lot more fun when you’re hitting better golf shots.
Really? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball striking skills. The other is an inexperienced golfer who struggles with ball striking.
Many golfers think that as long as they know what shaft flex they require, then they can always find a club that fits them. Not so, I’m afraid. Some use online fitting tools matching swing speed to ... See more
The multitude of club performance technology on the market nowadays gives you a lot more options to improve your game, but you can only really benefit from this technology if it is set up to your ... See more
Here’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the big win was an increase of 30 yards of carry.
This high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do the same?
There are a lot of golfers out there reading every magazine and online article or watching every advert or TV show to find extra distance. But these are full of ‘generalisations’ that might or might ... See more
Both these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor hobby that they can enjoy with friends. They like to hit good shots but know they won’t have the time ... See more
If you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the quickest route to that result is to sharpen up your short-game around the green.
Phil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he struggles getting shots in the 60 – 90 yard distance close. If he plays a half-swing Wedge, the ... See more
Have you noticed how much trouble is short and right of so many greens? How can an assessment help?

Do you recognize yourself; can we help?

Sally's tee shots are a bumble down the fairway. they don't have much height, and most of the distance she gets is the run she gets on the ball. How could an assessment help her?
An Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a tool that needs to do a job.

Like Drivers, there’s more than loft to Hybrids

Your Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping from your longest Iron up to your Fairway Woods.
The Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for most golfers. Many struggle to get this shot airborne on a good trajectory.
So many golfers come to us with a request for a particular new Driver model and tell us what loft they need. A new model will create new launch conditions.

Is gripping it the real problem?

Tension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inhibits your large muscles, then accuracy and consistency disappear.

It’s more than CoG when we’re looking at trajectory

When we're looking at your golf swing and analysing your ball flight, despite all the advertising around 'deeper and lower' Centre of Gravity (CoG) locations, we're examining all of the impacts on ... See more
When we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the thrill of hitting better golf shots. There are many routes to that end. We’ll assess your swing in ... See more
Most everyone understands what the lie angle on their Irons is. And most understand the impact of a Lie Angle that is too upright or too flat on their accuracy.

Putter alignment and stability

If the Putter is designed to fit your stroke then you will find it easier to make sure that the Putter head is square to your target line at impact.
Speed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard can it be to find an extra mile per hour?

How difficult is this guess?

It is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude of options are now huge, and they matter.

Finding the right shaft isn't simple

It's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combination of lie angles and shaft lengths wasn't enough, add the stock shafts and the different flexes ... See more
Adjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of the story.

Swing MOI explained

Golf club manufacturers have been working hard to make it easier for you to swing the golf club faster without extra effort. Recently we've seen clubs getting lighter, but now Cleveland Golf have ... See more
Whatever your skill level or experience you'll really struggle to hit accurate approach shots if you're not playing with fitted irons. Here's why.
Struggling to hit consistently accurate shots? Start at the beginning.